What We Do: Product Design

“We build the best damn solutions for our clients.”
Green Shoe Garage’s Mission Statement

Product Design: Idea to Manufactutable Prototype

We are committed to the Maker and Open Source ethos. We seek to develop and apply new technologies to solve real-world problems. We seek to work alongside clients who share our same “can do” attitude and who also desire to disrupt the status quo. Tackling these types of moon shot projects requires great design because we have learned that good design can overcome bad project management but the greatest project management in the world can never overcome a poor design. Over the decades we have honed our design process and have come to discover that the best design stands at the intersection of innovation and ingenuity. Where form and function seamlessly follow each other. Where practical sophistication displaces impractical complexity for the benefit of our ultimate master, the end-user. We firmly believe in rapid iterative design and thus embrace the counter-intuitive notion that failure is the best teacher and thus is a critical part of the creative process. By failing early and often you get to a better solution faster. That’s better for us, better for our clients and better for the end-user. In short, our mission is to engineer the best damn solutions for our clients and the world.

If you have questions or would like to discuss ways we could help you, please feel free to contact us.

Open Source Components + Custom Design  
= Fast, Effective Solutions

As a product design studio, we love to team with inventors who are seeking to turn their big ideas into disruptive technologies and products that will better the world, especially products that leverage embedded electronics. We collaborate with clients looking for a custom, one-of-a-kind solution or a proof-of-concept that will meet their exact specifications when no commercial “off-the-shelf” solution is suitable.  We take great care to design practical products that are sophisticated, not complicated.  We realize products aren’t worth the paper they are drawn on if they aren’t designed to be manufacturable, maintainable, repairable and upgradeable.  We have the capabilities, knowledge, and resources to do all the necessary design, engineering (mechanical, electronics hardware, firmware, and software), rapid prototyping, real-world test and evaluation, and small scale manufacturing.  We are also big supporters of the Open Source Software and Hardware movements.

As such we seek to utilize modular open hardware and software as much as possible in our designs.  There is no sense in wasting resources reinventing the wheel for every new project.  Nor is there any need to spend a small fortune on closed, proprietary products that locks you into a single vendor forever.  We firmly believe if you can’t open something up and tinker with it, that you don’t really own it.  Opting for open source solutions frees us and our clients from having to spend time and money negotiating licensing fees. That means more resources dedicated to making your dream a reality.  If so desired, at the end of our design effort we will provide you the specifications, schematics, CAD files, bill of materials (BOM), and software source code for your project. In short, you own your product.  We just help you make it a reality.

We use a wide variety of embedded platforms, sensors, and actuators; we’re not going to sell you single-vendor solutions.  We have experience in many different applications of embedded systems including building automation, environmental monitoring, unmanned systems, wearable computing, and physical computing.

End-to-End User Experience

Our work goes beyond the silicon, circuit board, and firmware because the user experience doesn’t end with the device itself. The data generated by IoT devices must be securely transmitted and stored in the cloud. Users need simple and elegant ways to analyze the data their devices generate. We can help here as well. Our work across many IoT Cloud providers (e.g. Microsoft Azure, Amazon Web Services, Google Cloud Platform, and many others) makes us prepared to find the right provider for your specific needs. Our developers are keen at developing smart algorithms that transform raw streams of data into beautiful information visualizations accessible from the web or any smart device.

Getting To Market

We can also work with you on the business side of a product launch as well. Market surveys, business model development, and pricing models are a few of the work products we can assist in developing and refining.

Want to know more about how we operate? See how we do what we do.

Primary NAICS Code:
541330 Engineering consulting services

Secondary NAICS Codes:
541420 Industrial design consulting services
541512 Computer systems integration design consulting services
541512 Computer software consulting services or consultants
541512 Computer hardware consulting services or consultants
541512 Systems integration design consulting services, computer
541613 New product development consulting services
711510 Independent technical writers


“I skate to where the puck is going to be,
not where it has been.”
~Wayne Gretzky